Monday 29 November 2010

my first vector image :)

Here is my first attemp at creating a vector image. I used adobe illustrator to recreate the toolbar. The toolbar on the right is the one i created.

i have learnt some good techniques by creating this as it required me to experiment with many of the tools.

Saturday 27 November 2010

branding

To succeed in branding you must understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies throughout your company.
The objectives that a good brand will achieve include:
  • Delivers the message clearly
  • Confirms your credibility
  • Connects your target prospects emotionally
  • Motivates the buyer
  • Concretes User Loyalty
It's important to spend time investing in researching, defining, and building your brand. After all your brand is the source of a promise to your consumer. It's a foundational piece in your marketing communication.

the importance of time keeping...

i must stick to deadlines

otherwise i will be set an impossible task... 2000 words?
ha.

Monday 15 November 2010

vector, bitmap


Vector
Vector graphics files store the lines, shapes and colours that make up an image as mathematical formulae. A vector graphics program uses these mathematical formulae to construct the screen image, building the best quality image possible, given the screen resolution. The mathematical formulae determine where the dots that make up the image should be placed for the best results when displaying the image. Since these formulae can produce an image scalable to any size and detail, the quality of the image is limited only by the resolution of the display, and the file size of vector data generating the image stays the same. Printing the image to paper will usually give a sharper, higher resolution output than printing it to the screen but can use exactly the same vector data file.

Bitmap
A bitmap image is quite literally a collection of squares that, taken together, make up the image. The squares might be of different colors, but they are all the same size. Reduce any bitmap image to its parts and you'll see this in detail.
When a bitmap image is reduced in size, some dots must be eliminated, lowering the resolution. When enlarged, a bitmap image can appear blocky if it does not have a high enough resolution to supply the information for the image's details.

Wednesday 10 November 2010

a change

i have updated my background and banner to make my blog nicer  to look at :) enjoy.

in other news... the promotional website is going very well (please check out my other blog for updates on this).